Diadora

The Assignment: Reintroduce the Italian Sportswear brand Diadora to the American market.

The Solution: Designed a clean, fresh, and minimalist sportswear look through a new logo, illustration, and advertising. Branded Diadora with a focus on the company’s vintage-inspired Heritage collection, using illustration to create a hand-crafted and high-quality feel. Italian imagery is incorporated through illustration to emphasize luxurious Italian craftsmanship.

Platforms: Illustrator, Photoshop, Procreate.